Measure acquisition efficiency, advertising returns, customer value, conversion uplift and the revenue effect of churn.
Which calculator should I use?
Use ROAS for revenue relative to ad spend and customer lifetime value for a model of ongoing customer contribution. CAC payback estimates recovery time. Lead value, conversion uplift and churn impact help connect funnel changes to revenue under your stated assumptions.
Available calculators
ROAS and Break-Even ROAS Calculator
Compare revenue return on ad spend with contribution after advertising.
Customer Lifetime Value Calculator
Estimate customer revenue and contribution over fixed or geometric-retention horizons.
CAC Payback Calculator
Estimate customer acquisition cost, contribution payback, and contribution LTV to CAC.
Conversion Rate Uplift Calculator
Translate a conversion-rate scenario into extra conversions, revenue and contribution.
Lead Value Calculator
Estimate expected revenue and contribution from a two-stage lead funnel.
Churn Revenue Impact Calculator
Compare logo churn, gross revenue retention and net revenue retention for one cohort and period.